Produce elegant, usable and responsive user interfaces and user experiences within known technology constraints.


Level 1

(Beginner) Can demonstrate a theoretical understanding of the disciplines of graphic design and interaction design.

Level 2

(Novice) Is able to layout and prototype interactive user interfaces to a low fidelity, sometimes with support and guidance from colleagues.

Level 3

(Intermediate) Can produce and document elegant, usable and responsive user interfaces to a high fidelity, for development within known technology constraints.

Level 4

(Expert) Can efficiently create and consolidate UI components and reusable interaction patterns to form coherent design systems, libraries or guidelines.

Level 5

(Master) Is adept at tailoring compelling user experience solutions through a seductive creative vision, paired with a deep design specialism that extends the company's creative capabilities.

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