(Beginner) Can demonstrate a theoretical understanding of the disciplines of graphic design and interaction design.

(Novice) Is able to layout and prototype interactive user interfaces to a low fidelity, sometimes with support and guidance from colleagues.

(Intermediate) Can produce and document elegant, usable and responsive user interfaces to a high fidelity, for development within known technology constraints.

(Expert) Can efficiently create and consolidate UI components and reusable interaction patterns to form coherent design systems, libraries or guidelines.

(Master) Is adept at tailoring compelling user experience solutions through a seductive creative vision, paired with a deep design specialism that extends the company's creative capabilities.