Explore different ways to solve problems. Identify pros & cons, questions, implications.
Explore concepts, narrow to the best solution. Use the best formats and fidelities for your work.
Explore and refine quickly without losing effort. Solve at low fidelity, then polish for delivery.
Deliver superior design while inspiring, teaching, and speeding up others.
Overdeliver superior design, level up others, and always push the work further.