Evangelism
Promotes Medium to the outside world and establishes it as an attractive and thoughtful place to work
Level 1
Represents Medium well externally, and influences individuals positively
Shares personal and organizational successes with their network
Attends Medium-hosted events and talks with guests
Communicates genuine and honest excitement about their work externally
E.g. Shared a Medium product launch post on Facebook
E.g. Acted as a guide for a non-friend visitor to the office
E.g. Supported PR efforts by giving a quote or having a photo taken
Level 2
Participates more centrally in small events, and takes simple actions that positively influence groups of people
Takes meaningful action to introduce people to Medium
Joined public Slack group and represented Medium appropriately, and well
Organizes positive small- or medium-sized events that bring people to Medium
E.g. Volunteered as a helper for CODE2040 writing workshop
E.g. Organized a short tour of the office by college students
E.g. Talked at a Women Who Code event hosted at Medium
Level 3
Works hard to positively influence large groups of people on their views of Medium
Mentors or participates in a high visibility way in an external organization
Builds fruitful partnerships with external organizations
Writes blog posts about Medium that receive moderate traffic
E.g. Represented Medium on a panel at a conference of industry experts
E.g. Established close ties with Creative Commons
E.g. Built a durable, long-standing relationship with Code2040
Level 4
Establishes Medium as an great, innovative company and workplace to the whole industry
Establishes themself as an industry thought leader who attracts talent
Publishes material about Medium's organizational or technical innovations
Leverages significant following to evangelise Medium
E.g. Published a paper on Medium technology in a peer-reviewed journal
E.g. Authored joint-press release with EFF on DNT
E.g. Published “Why Content Editable Is Terrible” on the Medium engineering blog
Level 5
Introduces Medium in a positive light to a wider audience outside the industry
Delivers key messages to broad, mainstream audiences
Influences people with large audiences to talk about Medium positively
Drives recognition and adoption of Medium in significant numbers
E.g. Published or interviewed in a mainstream newspaper or website outside tech
E.g. Keynoted a conference with international attention
E.g. Represented Medium in national televised media