Understands the basics of data and how it relates to a business function. Can understand basic graphs and charts, and is able to identify trends.

• Business forecasting: You are confident in the accuracy of forecasts and understand the industry, market or product very well.

• Product development: You understand the fundamentals of day to day work in product development, and how analytics can support it.

• Sales & marketing: You have a cursory understanding of data manipulation and analyses.

Has a deep understanding of data analytics. Can identify deviations from the norm, and is able to identify relationships between various data points.

• Business forecasting: You can identify and interpret key business drivers and trends.

• Product development: You are able to manage day-to-day analytics for product development.

• Sales & marketing: You can build dashboards with a variety of data points - these dashboards can be used for directional insights for marketing, sales, and customer service.

Is able to identify complex relationships within a dataset for specific business functions. Can provide insights into the dataset that have not been previously identified.

• Business forecasting: You build models to address complex business questions. You are able to understand trade-offs between model parameters and business context, and can articulate these trade-offs to others.

• Product development: You lead the team on product led analytics, ensuring transparent, fair processes and are able to mentor the most junior members of the team.

• Sales & marketing: You can manipulate data, analyse data, and create compelling reports based on the customer needs. Has a deep understanding of databases and analytics tools. Can create predictive models.

Is an expert in their field. Is able to lead a team in analysing large datasets, as well as communicate those analyses coherently to non-technical stakeholders.

• Business forecasting: You lead the team on solving new problems in innovative ways, devising new models to solve complex problems. You can build models quickly for complex business questions.

• Product development: You are able to build models that help analytics lead on areas of product. You ensure the team has a seamless integration with product team.

• Sales & marketing: You leads junior analysts in analyzing customer needs to create predictive models and dashboards to help the company achieve its goals.

Is able to lead global teams in analysing large, complex datasets for insight into customer behaviour, direction of future strategies and predictive analytics.

• Business forecasting: You are an organisational expert in solving complex problems using new models. You drive innovation in modelling approaches for difficult business problems, and have a clear vision of the organisation's strategy for modelling and provides leadership on new modelling initiatives.

• Product development: You lead the entire organisation on analytics for product development. You are an expert on product development and innovation practices, process design and implementation.

• Sales & marketing: You lead the entire analytics function for the company from strategy to execution. You are able to turn complex concerns into easy-to-understand solutions for different departments within the company.