B2B marketing craft skills for lead generation and digital marketing.

B2B Marketing 

The ability to successfully acquire customers for a business, using tools where appropriate.

Acquisition

The ability to understand a customer's needs, and ensure cross-functional communication to improves the customer's time with the brand.

The ability to strategically guide prospects through the customer journey, to become engaged customers.

The ability to plan cross-channel campaigns, from understanding what drives growth across your market, to budgeting and campaign design.